Hi, I'm Jess 👋

I design websites and apps that drive results.

Get agency-level thinking without the agency bill, and none of the freelancer-marketplace gamble.

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Why me

Find the real problem before you spend a dollar solving the wrong one.

Together we’ll work out who you’re building for, what they struggle with, and what to build first, with workshops, research, and plain answers.

You’ll leave with a clear picture of your customers and a plan sized to your budget, so every screen has a reason.

**Jessica Szalay**Vice President Marketing, Wildflower Health

The case study

From low engagement to personalized, scalable UX

Redesigned a white-labeled B2C mobile app, creating a flexible, user-centered experience that’s projected to increase engagement, satisfaction, and long-term retention.

Read the case study

Founder-friendly

Prices for where you are now, or where you want to be.

With me you get senior-level experience, no agency markup with too many people in the room, and you know what you get and what it will cost from day 1.

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“Jessica took what was designed by me when we first launched and completely overhauled it. Bookings are up 5x [post-redesign], and conversions are up ~15% since we launched the new checkout page and coach profile/search…we’re giving users all the information they need before booking, which has reduced a lot of friction.”

Gene WilliamsFounder, Athletes Untapped

The case study

Rebuilding a coaching marketplace around trust, so parents book with confidence

Overhauled a youth sports coaching marketplace while keeping its original vibe, then followed up with a new checkout and coach profiles and search that give parents everything they need before booking.

Taking an AI research tool from plan to launch, on a founder’s budget

Case study coming soon

Restaurant analytics

Turning a founder’s idea into a pitch deck, then a phased plan engineers could build

Case study coming soon

Strategy-first

Not every problem needs a new design.

AI can draft screens. It can’t tell you which test is worth running, or that a button everyone clicks isn’t a win.

Sometimes you need to talk to your customers first. I run lean research, a few real conversations in about two weeks, so you fix what’s actually broken before paying to rebuild it.

I get to know your customers, use my knowledge of human psychology, and identify when to research versus when to go build, so you don’t pay to polish the wrong thing.

**Caitlin Ing**Product Lead, Flytographer

The case study

Four conversations showed what to fix before redesigning anything

I interviewed customers, found where they got stuck, and recommended targeted fixes. The team shipped a handful of them to positive results - seeing more overall bookings.

About me

I’ve spent ten years designing everything from pregnancy apps to payroll software, across healthcare, fintech, and consumer products. I’m happiest with teams that need answers fast and want a designer who treats their budget like it’s mine.